Episode 4 - The Inbound methodology was introduced to businesses by HubSpot in the mid 2000s and it's still one of the leading ways B2Bs and B2Cs are growing their businesses.
Derek, ZGM's Content Strategist and resident Inbound Marketing expert takes Peter and Scott through what Inbound is and how that differs from the other types of marketing we utilize. We also try to convince Scott to join Instagram.
Resources:
- Music by Thomas Thomas.
- What is Inbound Marketing?
- Win Without Pitching by Blair Ens
- Follow us on Instagram